Re-Visit

After a few months we have revisited our Eden water project. We want to simplify our idea and focus more specifically on a selling point that will engage customers with our water brand over another water brand. We are still keen on our idea of Eden and the line of "What's your Eden?", however we are looking to change our brand values.

We previously said that our brand values were...
"We have come up with some brand values to represent our brand. We want it to either be simple or complex and to possibly represent ideas such as fun, health or professionalism. These are all the things we have to think about when it comes to our brand and the way we are going to design it. At the moment we want our brand to firstly be environmentally friendly as we are looking into a different type of material i.e compostable bioplastics but to also still be healthy for the consumers so we are making sure that these bioplastics have no health risks. We particularly want our brand to be simple and not over complicated for the consumers but to still be fun and represent as wide of a target audience as possible as we want to have a brand that is for everybody for everyday instead of focusing on just one target market."

We are still looking for our brand to be environmental as the packaging is design to be environmentally friendly and our name 'Eden' relates to the environment. We also still want our water to be a healthy water with the minerals and nutrients etc that it provides the consumer with but also by making the packaging healthy. We however are thinking of changing our target audience and rather than having a water brand that is for everyone for everyday use, we will have a more specific target audience. As we are both of a young demographic and know what the young target audience want and like, we are considering having our target audience as young men and women. 

We are wanting to promote our water through a campaign that will make a young audience intrigued and enticed by our Eden water over any other water and therefore we are looking into the idea of using sex appeal to sell our water. We are not sure yet as to how we are going to do this but we will look into other advertising campaigns that do this through the use of innuendos etc, as this is something that younger people can relate to and are interested in. 

ADVERTS WITH SEX APPEAL

We have looked at some adverts which sell their products through sex appeal.

Diet Coke.

Muller Light Desserts.

Haagen Daz.

One of the main brands that we think uses sex appeal within their advertising is Herbal Essences. The good thing about Herbal Essences is that it also relates to nature, like our brand Eden and therefore we might be focussing on how Herbal Essences brand and advertise when doing our own.

Unfortunately, we struggled with what to do in relation to our water and the idea of sex appeal as the two themes didn't go together well. Therefore we have decided to take it in a new, different direction.