We have come up with some brand values to represent our brand. We want it to either be simple or complex and to possibly represent ideas such as fun, health or professionalism. These are all the things we have to think about when it comes to our brand and the way we are going to design it. At the moment we want our brand to firstly be environmentally friendly as we are looking into a different type of material i.e compostable bioplastics but to also still be healthy for the consumers so we are making sure that these bioplastics have no health risks. We particularly want our brand to be simple and not over complicated for the consumers but to still be fun and represent as wide of a target audience as possible as we want to have a brand that is for everybody for everyday instead of focusing on just one target market.
We will choose to do a variety of sizes of the product such as family and obviously small bottles for everyday use. We will change the packaging slightly to fit each size, by simply adding measurements up the side.
Our name Eden has values of its own as it symbolizes paradise, bliss and heaven which has been explained previously and bringing these meanings to our brand is good as it adds to our brand values and we want to find a way to have a simple solution to show this in our design and for the logo.
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