We either have the choice of rebranding a water brand or create a whole new one?! This is a question we have been asking our self's.
We came up with ideas of how we want the brand to be or represent:
We liked these few points as this could all come together as a campaign for the brand, however we don't want to focus just on one at such an early stage.
For the brand we thought we could stay away from the idea of the plastic bottle and come up with something different however we also have to think that the typical plastic bottle is see through so we have to keep it in mind people might want to see the water?
This is a sustainable vision of the future which is made by 100% renewable resources, its uniqueness is it is made with 90-95% reduction of polymer, you tear of the top which separates to become a re-seal and its made from 100% renewable resources.
We think this is a good idea however the material might be hard to design with such as certain colours or logo we want on it?
http://en.wikipedia.org/wiki/List_of_rivers_of_England
We chose the name Eden we liked the fact it had other meanings to the name and we could link this to a campaign for our water brand.
As we have chosen the name of our brand we then decided that our audience was to be universal as we didn't want it to be just on one type of person or persons. We did look into doing a brand for sports people, children, professional, charities or just general.
The universal audience reminds us of the Coca Cola campaign with the names simply because it involved and interacted with people. This is what we want for our brand so we decided instead of doing something that promotes charities or the badness in the world we want to promote the goodness that people have forgotten. "Awareness of the little things that make you happy"
We came up with ideas of how we want the brand to be or represent:
- Environmentally friendly
- Message in a bottle
- Raising awareness
We liked these few points as this could all come together as a campaign for the brand, however we don't want to focus just on one at such an early stage.
For the brand we thought we could stay away from the idea of the plastic bottle and come up with something different however we also have to think that the typical plastic bottle is see through so we have to keep it in mind people might want to see the water?
This is a good idea to have the water in a box, like wine in a box, this could be a different approach to the shape and a good selling point. This is a good way to stay away from plastic bottle's and when we went looking in shops at the bottle of water section this is not seen at all!
This boxed water is more sustainable than plastic bottles, 76% of the box is from renewable source, trees.
- 10% of the profits go to world water relief foundations
- 10% of the profits go to reforestation foundations
On the packaging there is nothing that say's its luxury or a speciality it simply is just a box of water.
Another example of boxed water!
This is a new packaging from Brandimage who are a concept development, branding, prototyping, engineering, product design agency.
This 360 paper bottle is the first environmental friendly solution to plastic bottles that are easily transported:
We think this is a good idea however the material might be hard to design with such as certain colours or logo we want on it?
Our Brand
We have decided to go ahead and create a brand new water brand, we thought this was going to be a bit more fun and we can raise awareness in a fun way.
- Water
- Splash
- Star gazing
- Clear
- Drink it
- Pure
- H2o
- Star gaze
- Blue
- Eau (water in french)
- Pur (pure in french)
http://en.wikipedia.org/wiki/List_of_rivers_of_England
We chose the name Eden we liked the fact it had other meanings to the name and we could link this to a campaign for our water brand.
As we have chosen the name of our brand we then decided that our audience was to be universal as we didn't want it to be just on one type of person or persons. We did look into doing a brand for sports people, children, professional, charities or just general.
The universal audience reminds us of the Coca Cola campaign with the names simply because it involved and interacted with people. This is what we want for our brand so we decided instead of doing something that promotes charities or the badness in the world we want to promote the goodness that people have forgotten. "Awareness of the little things that make you happy"
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